Entrepreneurial Type Indicator

Your entrepreneurial identity isn’t a label — it’s a map.

The ETI is your compass.

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Or explore the example subtypes below. There are 16 possibilities...with some built-in nuance so no one is pigeonholed. Click on a sample personna to learn more.

(Personalities are being used for educational purposes only.)

Part One: Discover Your Entrepreneurial Type

In the next 28 questions, we'll examine how you define yourself entrepreneurially-speaking, thus revealing your identity as an "Entrepreneurial Type". This type will give you insight into your natural strengths and how you tackle new ventures.

Question 1: Choose the VERB that resonates with you MOST:

Assist Acquire Achieve Adapt

Question 2: Choose the ADJECTIVE that resonates with you MOST:

Best Brief Broadminded Balanced

Question 3: Choose the VERB that resonates with you MOST:

Contribute Clarify Create Convince

Question 4: Choose the ADJECTIVE that resonates with you MOST:

Decisive Daring Dutiful Devoted

Question 5: Choose the VERB that resonates with you MOST:

Encourage Experience Earn Experiment

Question 6: Choose the ADJECTIVE that resonates with you MOST:

Friendly Focused Fair Flexible

Question 7: Choose the VERB that resonates with you MOST:

Give Guard Guess Guarantee

Question 8: Choose the ADJECTIVE that resonates with you MOST:

Hopeful Honorable Heedful Humble

Question 9: Choose the VERB that resonates with you MOST:

Inform Impress Inspect Include

Question 10: Choose the ADJECTIVE that resonates with you MOST:

Joyful Jestful Justified Judicious

Question 11: Choose the VERB that resonates with you MOST:

Kindle Keep Know Kickstart

Question 12: Choose the ADJECTIVE that resonates with you MOST:

Lucky Loving Logical Legit

Question 13: Choose the VERB that resonates with you MOST:

Maximize Manifest Mend Manage

Question 14: Choose the ADJECTIVE that resonates with you MOST:

New Nice Notable Necessary

Question 15: Choose the VERB that resonates with you MOST:

Obtain Oblige Observe Obey

Question 16: Choose the ADJECTIVE that resonates with you MOST:

Permanent Pliable Plentiful Possible

Question 17: Choose the VERB that resonates with you MOST:

Quicken Quench Question Qualify

Question 18: Choose the ADJECTIVE that resonates with you MOST:

Respectable Revelatory Responsible Resourceful

Question 19: Choose the VERB that resonates with you MOST:

Sharpen Shift Share Shape

Question 20: Choose the ADJECTIVE that resonates with you MOST:

Transformative Traditional Thoughtful Trustworthy

Question 21: Choose the VERB that resonates with you MOST:

Upend Uplift Upgrade Uphold

Question 22: Choose the ADJECTIVE that resonates with you MOST:

Versatile Vigilant Valuable Vital

Question 23: Choose the VERB that resonates with you MOST:

Work Wish Wait Wonder

Question 24: Choose the IMAGE that describes you MOST:

People Marching with young women holding letters that spell out PEACE

A woman in overalls in a workshop with lots of tools, wood, color patterns

young woman cheering herself on standing in front of a white wall with inspirational art with a rocket ship taking off

Business Professionals looking at a set of charts on a clipboard and pointing to data

Question 25: Choose the IMAGE that describes you MOST:

an hour glass with most of the sand already fallen through

Question 26: Choose the IMAGE that describes you MOST:

Group of people smiling and giving each other a high five all at once

Man in a lab coat working on a robot arm

Question 27: Choose the IMAGE that describes you MOST:

Question 28: Choose the IMAGE that describes you MOST:

Part Two: Explore Your Attributes

Based on your Entrepreneurial Type from Part One, the next set of questions (Questions 29–64) will dive into specific attributes that shape how you apply your type in real-world scenarios. While a full MBTI can be 96 questions, ETI streamlines to 64–76 key items so you get actionable insight faster.

Question 29: How do you approach service recovery after a mistake?

Make it right, no matter the cost. Offer a fair refund or credit.

Question 30: A team member is overwhelmed. Do you…

Step in unconditionally. Redistribute work based on load.

Question 31: How do you fix repeat issues?

Talk with the people involved. Automate it or redesign the workflow.

Question 32: How do you delegate?

Based on individuals’ needs. Through clear structure and SOPs.

Question 33: Facing a 52/52 outcome: Do you…

Preserve capital. Roll the dice.

Question 34: Your MVP might flop. Do you…

Hold until more data. Ship it anyway and learn fast.

Question 35: What matters more in a team?

Fresh thinking. Proven capability.

Question 36: You’re hiring. Do you prioritize…

Inventiveness and risk-taking. Depth and specialization.

Question 37: A rule is slowing you down. Do you…

Break it if it’s safe. Work within the system.

Question 38: The system is outdated. Do you…

Redesign it yourself. Push for change through formal channels.

Question 39: Why do you build things?

For originality. To solve practical needs.

Question 40: You're redesigning a feature. What drives you?

Make it cooler. Make it more usable.

Question 41: A deadline’s slipping. Do you…

Push hard to deliver. Refine the system for next time.

Question 42: What do you optimize for?

Final results. Repeatable flow.

Question 43: You receive praise. What do you value most?

Inner pride. External validation.

Question 44: Why do you pursue success?

Fulfillment. Recognition.

Question 45: You’re solving a problem. Where do you start?

With the whole system. With the nearest detail.

Question 46: Your strategy tends to be…

Vision-led. Detail-led.

Question 47: In a crunch, what moves you?

My team’s relying on me. I’ll figure it out solo.

Question 48: You’re launching a side project. Who’s involved?

I find collaborators. I go it alone.

Question 49: Your response to a competitor’s move?

Counter immediately. Outbuild them proactively.

Question 50: How do you launch features?

In response to signals. Before the market expects it.

Question 51: In a team, do you prefer to…

Execute the plan. Define the direction.

Question 52: New challenge. Do you…

Follow leadership. Become the leader.

Question 53: You’re funding a community project. Do you…

Give everything you can afford Match contributions based on goals

Question 54: Planning a new service: What’s your focus?

How people will use and feel about it How the backend will scale and operate

Question 55: Which founder quality matters more?

Imagination Mastery

Question 56: You discover a shortcut around regulations. Do you…

Stick to the rules Test the shortcut quietly

Question 57: Investors want speed. You’re unsure. Do you…

Ask for more time Launch anyway

Question 58: Your org needs a new direction. You…

Wait for a clear decision Step up and create one

Question 59: Your ideal day involves…

Feeling fulfilled and balanced Getting public recognition

Question 60: You’re building a roadmap. What guides you?

The future vision and big themes Specific issues and milestones

Question 61: When tackling something new, you prefer to…

Build a team to explore it together Run with it independently

Question 62: A market shift happens. What’s your instinct?

Adjust quickly based on what you see Stick with your plan and adapt later

Question 63: Your team asks for direction. You emphasize…

Clear methods and steps Final results and end goals

Question 64: When you start a project, your drive is mostly…

Curiosity and exploration Solving a specific, useful need

Business Readiness Insights

Want even more comprehensive, in-depth guides and analyses? Unlock your full results below.

The Start Squad's Entrepreneurial Type Indicator (ETI)

Part One: Discover Your Entrepreneurial Type

Part Two: Explore Your Attributes

Business Readiness Insights