Why do more than 50% of businesses fail in their first 5 years?
Data from Forbes show: a significant number of fledgling entrepreneurs fail not from a lack of passion, but from a lack of self-awareness, leading to misaligned strategies, partnership friction, and personal burnout. The ETI is designed to prevent this before it starts.
Without the ETI, you risk...
- ❌ Misaligned Strategy: Wasting time and money pursuing tactics that conflict with your natural strengths, leading to slow progress and frustration.
- ❌ Partnership Friction: Collaborating with people whose entrepreneurial styles fundamentally clash with yours, creating a foundation for conflict and failure.
- ❌ Founder Burnout: Forcing yourself to operate in a way that goes against your core identity, leading to exhaustion, demotivation, and a loss of passion.
With the ETI, you gain...
- ✅ Authentic Alignment: The clarity to build a business that aligns with your core drives, maximizing your effectiveness and personal fulfillment.
- ✅ Strategic Collaboration: The insight to identify ideal partners who complement your style, creating a stronger, more resilient, and effective leadership team.
- ✅ Sustainable Passion: The ability to lean into your natural strengths and mitigate your tensions, reducing friction and preventing the burnout that sinks many ventures.
How Does It Work?
Through a brief psychometric assessment, the ETI plots your identity as a gradient across four overarching types—Altruistic, Effective, Inventive, and Opportunistic. It then calculates your dominant and influencer types to determine which one of sixteen entrepreneurial subtypes you are. A, E, I, O . . . Where do “U” fit in? Find out at no cost right now!
Actionable Results That Drive Your Next Move
The Results page is built for action. It's more than a profile. It's next steps you can follow immediately.
Identity Summary (Dominant + Influencer = Subtype):An at-a-glance readout of your blend and what it means right now—so you know where to focus, what to defer, and how to leverage your strengths.
Attribute Breakdown (Identity vs Behavior):See where you fall across 12 behavior polarities (e.g., people ↔ enterprise, rebels ↔ rules, etc.). Your particular lean is measured on each polarity, giving you clarity on how your actions help or hinder your drives.
Knowledge & Skills Guardrail:Highlights areas where confidence may outpace competence (and vice versa). Involved validation through self-ratings and a quick quiz—so you don’t overcommit too soon or hold back where you should lean in.
Next Steps & Quick Wins:A short, personalized action list tied to your profile and stage (start, stop, delegate). Designed to move work forward this week, with optional deep-dives in the Pro results.
Get Lifetime Access for Lifelong Insights!
The truly amazing thing about the ETI is that it's only going to get better with each completed test. Be sure to at least register to get the enhanced insights we glean from additional data, OR get Pro or Enterprise and get much more!
| Benefits | Free | Pro | Enterprise |
|---|---|---|---|
| 1 Latest and 2 Historical Results | ✓ | ✓ | ✓ |
| Discounts to External Affiliate Resources | ✓ | ✓ | ✓ |
| Ideal Business Fit Based on Your Unique Profile | ✓ | ✓ | ✓ |
| Startup Strategy Roadmap Tailored to Your Subtype | ✓ | ✓ | ✓ |
| 1 Latest and 4 Historical Results | ✓ | ✓ | |
| Ideal Partner Discovery Based on Your Particular Results | ✓ | ✓ | |
| Comprehensive Downloadable Workbook Tailored to Your Subtype | ✓ | ✓ | |
| Unique URL (e.g., /yourinstitution) | ✓ | ||
| 1 Latest and Unlimited Historical Results | ✓ |
For Educational Institutions
Looking to empower your own community of entrepreneurs? Educational institutions can deploy the ETI through customizable, white-labeled portals with revenue-sharing options. Equip your students, faculty, and/or staff with intuitive, actionable insights paired with strategic roadmaps to business success. Learn more about our partnership opportunities.